Georg Königbauer has such an extensive knowledge about watches as other people might have about soccer or politics. For him watches are much more than an item that indicates the time. For him watches are an expression of an (his) attitude towards life. Königbauer says: “The only piece of jewellery a man can wear without hesitation is a mechanical watch.” If he leaves the house without a watch, he does not feel exposed but “somehow incomplete”.
Königbauer worked successfully in the publishing business, was Managing Director of the “Münchner Wochenanzeiger” for many years and by launching “Hallo München” took part in the most comprehensive implementation of an advertising paper in Germany. At the age of 48 he now fulfils his lifelong dream and turns his passion into his profession: The graduate specialist in media marketing has founded a trading company for luxury watches. The online shop marks the beginning of this new journey. He is happy to pay anyone who is interested in his watches and seeking advice a personal visit. Georg Königbauer lives in Murnau (Oberland) in Bavaria but he also knows the state capital Munich like his own back yard.
He thinks of mechanical watches as jewellery as well as an investment. “They are beautiful and have a lasting value”, says the recognized expert. “Watches for Life”, is Königbauer’s claim. He knows people “who buy a watch and put it in the safe”. Possibly not the worst choice in times of the Euro crisis or, as Georg Königbauer puts it: “A Rolex is like cash.” It is even an investment that could be the right basis for an increase in value – if you rely on the right watch.